Retail Software POS Master
Centralized Sales Management for Retail StoresWhat is POS Master retail software?
POS Master is much more than software for managing sales in retail outlets. Over its more than 25 years on the Bulgarian market, the system has become a benchmark trusted by some of the largest store chains. The flexibility and the wide range of capabilities of this retail software make it suitable for both smaller stores and large retail chains for food and non-food goods. POS Master is a system that will fully cover every process in your retail operations, giving you a clear view of and control over every single detail. The program meets all the challenges of business, the development of modern technology and the legal requirements the industry faces.
What makes POS Master the most preferred retail software for stores in Bulgaria?
- Centralized management – a powerful tool with which you will optimize your operations and increase the efficiency of your stores. You manage all reference data and prices from a single point. The central office works in synchronized mode with the retail outlets, and every change made is sent to them instantly.
- Increasing employee efficiency – POS Master retail software automates routine operations related to your staff’s daily work in the areas of pricing, labeling, goods receipt, stocktaking, checkout work and more, which will save you time and money.
- Flexible pricing – further expand your sales department’s arsenal with the pricing policies supported in POS Master store software. Centralized management makes it possible to build a structure of pricing terms by group, subgroup and by specific retail outlets. You can set future prices that change automatically in the stores on selected dates. You have a history of all pricing terms in real time.
- A complete view of your business in real time – all the information about your business is gathered in a single environment, and this lets you manage it in the best possible way from anywhere, at any time, through the retail software. You have numerous management reports on the commercial and financial results of your operations.
- Unlimited opportunities to boost sales – you can upgrade POS Master store software and significantly increase your sales by integrating it with a customer loyalty management system, a mobile app for loyalty cards, a system for managing and defining promotions, and voucher issuance.
- Continuous development and evolution of the system’s capabilities – POS Master retail software is adapted for the Bulgarian market – it is a product created for it. Working with us, we guarantee you the constant development of the program toward expanding its features and making it ever more intuitive to use. If you have a specific process you want to automate – we can do it.
- High-quality and timely service from qualified consultants – we highly value our customers and strive to make their work as easy as possible. For this reason, we provide them with uncompromising support and assistance, so they can take full advantage of the capabilities of our retail software for stores and carry out their work with ease.
Our clients who use POS Master retail software
Which key processes will you automate with POS Master retail software?
Goods receipt – by using a mobile terminal, you will significantly reduce the time it takes to receive goods. You can use the purchase order prepared in advance, and at the moment of delivery, POS Master retail software compares the quantities delivered with those actually ordered and signals any discrepancy. The goods receipt documents are generated automatically.
Labeling – with POS Master retail software, you can partially or fully automate the labeling process in your stores through electronic labels. This will not only save you significant time and money, but also guarantees that items are sold at the correct price and builds customer trust.
Stocktaking – work with an unlimited number of mobile terminals during the inventory process, which will significantly reduce the time it takes to carry out. The retail software automatically values the discrepancies found at average or latest purchase prices. You can also take advantage of reports with options for the automatic generation of standard wastage allowances, in accordance with all the requirements of Ordinance 13.
Purchase orders – based on historical data, the retail software automatically generates a proposal for purchase orders. It takes into account sales over a period, incoming customer orders, current stock levels, the minimum stock level, and suggests that you order exactly as much as needed. There is no longer any need to calculate the order quantities yourself and prepare orders to specific suppliers.
Payments with a POS terminal – a fully automated process when paying with a bank terminal. The sales software sends the payment amount to the bank terminal, and the cashier does not enter any information. This removes the possibility of errors when the cashier enters the payment amount. The possibility of abuse is also eliminated.
Expand your business’s capabilities with POS Master – the proven, time-tested retail software
Centralized management of retail outlets
Manage reference data and pricing parameters centrally and monitor results from a single place, through POS Master retail software. In real time, you receive all the information you need about all your outlets or about each one individually. All orders, deliveries, sales, stocktaking and more are stored chronologically, which makes them easier to track. The retail outlets work in synchronized mode with the central office, and this way they receive timely information about every price change or update to the reference data.
Deliveries in POS Master store software
With POS Master retail software, you manage and control orders to your counterparties and the delivery of goods in the best possible way. The process of ordering quantities from a supplier is automated through 6 different methods. The program also allows you to create manual orders. You can track payments made to suppliers against entered documents. POS Master makes it possible to automate the process of receiving the delivered goods in your stores by using mobile terminals and a mobile app developed specifically for them. You distribute the received goods among several retail outlets. You will improve the accuracy and speed of generating purchase orders.
Control of goods delivery invoices
Errors do not have to work against you and cause you to pay more than agreed. The system lets you quickly and easily check whether the delivery documents from the individual retail outlets match the tax documents provided by the suppliers. The built-in centralized management of deliveries makes it possible to establish in a timely manner the reasons for any discrepancies between the agreed and the actually received quantities and prices. This way, the opportunities for errors or abuse and for causing losses to the company are limited.
Recording electronic food vouchers
Make the management of electronic voucher payments easier and improve the efficiency of your business. In POS Master EVO II retail software, you can mark the items that are not allowed for payment by voucher, as well as enter the voucher issuers and the prefix numbers. With ease, you can produce a report on the vouchers accepted in the system, together with their amounts. You have control over purchases made with electronic vouchers in your retail outlets. At the checkout, information is displayed about the total amount due, split into the amount to be paid by voucher (allowed goods) and the amount to be paid in cash/by card. Upon confirmation of payment by voucher, and when a bank POS terminal is connected to POS Master retail software, the voucher payment amount is sent automatically. After a successful transaction, the remaining amount can be paid in various ways (in cash or by card), and if payment by card is selected, the remaining amount is sent automatically to the POS terminal.
Warehouse and management
With POS Master retail software, at any moment you have a clear picture of stock levels by outlet and in summary form. You can carry out full or partial stocktaking of stock levels and automate the process by using mobile terminals and a mobile app developed specifically for this purpose. The system reflects the writing-off of goods, both in quantity and value, and the reasons for writing them off. In addition, you track packaging and can associate it with a specific product and a specific counterparty.
Sales in POS Master store software
The intuitive interface of our retail software makes it easy for employees to use. The program accepts various means of payment – in cash, by bank card, voucher, loyalty points. There is integration with bank terminals, through which the value of the bill is drawn automatically from the program when paying by card. You can manage peripheral devices of any type connected to serving customers at the checkout. At any moment, you have detailed information about your cashiers’ sales from the beginning to the end of their work shift. The system also allows working in local mode.
Management of self-checkout stations
Our POS Master retail software manages self-checkout stations, designed for both stores with a small retail floor space and large retail chains. In partnership with the world-renowned retail hardware manufacturer Diebold Nixdorf, we guarantee speed, precision and efficiency for your business. From the first stage of planning and configuration to the final implementation and training, our team is by your side. With our support and know-how, you can be confident that your investment will be a complete success, and your expectations – more than satisfied.
Learn more about self-checkout stations →
Promotion management with POS Master retail software
Take your sales management to the next level. Here, the creativity of your sales department will know no bounds. We can create and apply any promotion your business needs.
Promo Manager, the web-based promotion management system we have developed, lets you define a variety of attractive promotions for your customers. Its unique mechanism allows a single item to take part in multiple promotions during the same period, with the program calculating the most favorable promotion for the customer at the moment of sale. You can activate and stop a promotion in real time for selected items or a store.
Loyalty program for customers
Attract new customers and increase the satisfaction of your current ones through a suitable loyalty program. Loyalty cards are another tool within POS Master retail software for shaping consumer behavior. It can be used on its own or in combination with a system for managing promotions and vouchers.
Using the system will help you attract new customers through suitable offers and increase sales in your stores. You have numerous reports through which to extract trends in consumer behavior based on the purchases made. To get even closer to your customers, combine the loyalty program with our mobile app for loyalty cards.
Voucher generation and management
Want to take it one step further? The voucher system is an excellent addition to your base of promotions. With its help, you direct your customers’ purchasing demand toward a specific outlet, within a specific time range and with respect to a defined group of goods.
Using our voucher management module will give you the opportunity to increase your turnover, the number of your customers and your profit margin. You can use various types of vouchers – prepared in advance, against points, for special customers, gift vouchers and more. The retail software can be linked to the promotion management system so that, when promotional items are purchased, the customer receives a voucher.
Reports and analytics in POS Master retail software
The system has a rich set of operational and management reports. In real time, you have information in both graphical and tabular form on every aspect of your retail outlets’ operations – from the sales of a single item to a comparison of the number of customers served, turnover and profit by day of the week and hour of the day. You can track items with an approaching expiry date, items without sales and those sold at a price lower than the purchase price. You will always have accurate information about the company’s commercial and financial results.
Integration with electronic shelf labels
In combination with Pricer’s electronic shelf labels, our retail store software successfully automates the price-change process in more than 40 large retail outlets across the entire country. With electronic shelf labels, prices change automatically, which removes the possibility of an unpleasant discrepancy between what is set in the system and the actual price on the label. In addition, the time and effort for replacing paper labels are significantly reduced. With just a few clicks of the mouse, you can change the prices of items you select, and add a large group of goods to a promotion or remove them from it. These are just some of the benefits that electronic shelf labels will bring to your business.
Learn more about electronic shelf labels →
Our clients who use POS Master retail software
Stay one step ahead of your competitors with effective promotion management through Promo Manager
In today’s dynamic environment, the effective management of promotional campaigns is of strategic importance for attracting new customers and retaining existing ones. Promo Manager is the ideal tool for gaining a competitive advantage through the effective creation, execution and tracking of promotions. With its help, you will have control over every aspect of your activity – from planning and segmenting your target audience to analyzing the results and optimizing your campaigns.
Promo Manager is a web-based system through which you can manage a variety of attractive promotions for consumers. The system’s unique mechanism allows a single item to take part in multiple promotions during the same period, with the most favorable promotion for the customer being calculated at the moment of sale. This ensures customer satisfaction, as well as endless opportunities for the creative use of promotions by marketing and sales specialists.
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Types of promotions
- Progressive
⚬ by amount – when purchasing a certain number of items from a defined group of goods, the customer receives the set discount.
⚬ by quantity – when reaching a turnover from purchasing a certain group of items, the customer receives the corresponding discount;
- Percentage discount per product – the products that are on promotion receive the discount percentage set in the retail software;
- Different prices – a combination of items, with a % discount specified for a particular item. An example of such a promotion is
“A free mug when buying 3 soft drinks of a certain type”; - Product groups – products are combined into different groups. When purchasing any item from each group, the corresponding set discount is received;
- Promotions for cardholders – linking a promotion of the above types to a loyalty card;
- Leaflet – Everything at one price – allows the combination of items with the same price. An example of such a promotion is 9 + 1 free;
- Discount on the cheapest product – through this promotion, a discount is given on the cheapest product from a list of products when a certain quantity is reached.
- Discount on the most expensive product – a discount is given on the most expensive product from a list of products when a quantity is reached;
- Vouchers – when purchasing a certain product, a voucher is printed that can be used during the next
shopping trip.
Key advantages
- The ability to activate or stop a promotion in real time for selected items and an outlet;
- Increasing the attractiveness of the retail chain through unique promotional offers;
- Attracting new customers and retaining current ones;
- Increasing sales in the store;
- Directing consumer demand;
- More effective marketing campaigns by suppliers.
Customer loyalty management with Loyalty Club Card
Your customers – your approach
Attract new customers and increase the satisfaction of your current ones through Loyalty Club Card, the web-based loyalty management system. It will allow your marketing department to analyze and, in combination with other tools, to direct and shape your customers’ consumer behavior. This is a complete, comprehensive approach and a set of all-around tools for analyzing, shaping and managing consumer behavior, as well as for increasing the attractiveness of the retail chain among consumers.
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Advantages
- Building loyalty among the chain’s customers;
- Attracting new customers through suitable programs;
- Increasing sales across the store chain;
- Shaping consumer behavior;
- The chain’s appeal to customers;
- Increased attractiveness of the retail chain for suppliers’ marketing campaigns;
- Increasing margin and efficiency;
- The ability for the system to work together with the retail chain’s partners.
Loyalty programs
- Support for several types of cardholders with different loyalty terms – Silver, Gold, Platinum;
- Accumulation of amounts on the card, which act as valid means of payment when shopping at outlets in the retail chain;
- Providing a direct discount in the form of a percentage of the cardholder’s purchase;
- A special price on specific items for cardholders;
- The option for an additional bonus when a set turnover on the loyalty card is reached;
- Payment for goods through the amounts accumulated on the customer card;
- Accumulation of points on the loyalty card, which can be used to purchase selected items.
The ability to maintain various parameters for customer cards
Offer different preferences to different customer groups. Customize the characteristics of the customer cards according to the customers’ “achievements” within the group.
Varied reporting information
POS Master retail software has a reporting system that lets you extract trends in consumer behavior from the many transactions carried out, and then analyze them and use them in subsequent activities.
Mobile app for customer cards
The mobile app for managing customer cards will allow you to offer customers a flexible loyalty platform, personalized to your vision. Through it, you will be able to notify them in a timely manner about all the promotional activities you run, as well as provide them with additional information about the products on promotion and the location of your retail outlets.
Mobile app for managing customer cards
We have all seen the value of loyalty cards, and a growing number of retail outlets are turning to them in order to attract and retain customers. Why issue physical cards, which not only carry costs but are also easily lost, when everything can be on your customers’ phones? And what about the leaflets that fill up mailboxes and often never reach customers?
Digitalize the most essential marketing tool of every store. Present your promotional offers not on paper, but where they will really be seen – on the customer’s phone.
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Always be there for your customers
With the help of the mobile app for customer cards, you will gain an additional competitive advantage and benefits for your business. You will be able to offer customers a flexible loyalty platform and tie them more closely to your brand. Through it, consumers will receive timely information about all the promotional activities you run, as well as future ones.
Convenience
Customers have quick and easy access to their loyalty card on their mobile phone, and this removes the inconvenience of carrying a physical card. All they need to do is open the app on their phone and scan their card at the checkout, without having to waste time looking for it or filling in forms. In addition to more satisfied customers, you will also ensure a higher speed of service for them.
Lower costs and less waste
With the mobile app for customer cards, you will significantly reduce the costs of producing, printing and distributing physical cards. You can optimize the costs of printing leaflets and distributing them, since a large proportion of consumers prefer to view them on their mobile device.
Easy access to leaflets and promotions
Your promotional offers will be a single click away from customers, and at any moment, even while shopping, they will be able to learn about them. This will give them added convenience and increase their loyalty to your brand.
Increasing consumer engagement
With the mobile app for customer cards, you can offer consumers more promotions in the form of rewards, bonuses or a discount percentage. This way, you will gain a competitive advantage, as they will be more inclined to shop at your outlets.
Researching consumer preferences
Using a mobile app for customer cards and a loyalty system will help you gather important information about your customers’ preferences. This way, you will track consumer behavior, the regularity of shopping, the time range in which they do it and more.
What are the advantages of a digital card over plastic?
- Lower costs for printing and distributing physical cards.
- Lower costs for printing and distributing catalogs.
- Less waste thanks to electronic catalogs.
- Reducing cases of forgotten or lost customer cards.
- Quick and easy access for the consumer to offers and catalogs you select.
Why invest in a mobile app for digital cards?
- To grow and keep up with new technologies.
- To tie consumers more closely to your business.
- To increase the number of loyal customers and sales.
- To create convenience for your customers by providing them with all promotional activities in one app.
Additional features of the retail software through POS Master Add-Ons
Functionality
Evo II
POS

Wastage Report
The Wastage report in POS Master retail store software will give you the ability to correctly account for legally recognized wastage, which will bring a number of financial benefits to your business. In addition to saving on the 10% profit tax and 20% VAT charged on goods that are recorded as shortages rather than as natural wastage, you will also be able to reduce your taxable profit by 10% of the value of the wastage expense.
By automating the process of calculating wastage in POS Master retail software, you will save your employees significant time and effort, as this is an extremely complex and time-consuming process. You will also minimize the possibility of errors when charging and posting wastage, which could lead to penalties from the regulatory authorities in the event of an inspection. The report meets all regulatory requirements, and in the event of an inspection it serves as proof of the correctness of the charged and posted natural wastage.

Automated purchase orders
POS Master retail software gives you the ability to automatically generate orders based on settings defined for a supplier by logistics group and outlet, as well as automatically send them by e-mail, which will save your employees significant time. At a certain hour, POS Master retail software forecasts orders based on the defined order days for a supplier and outlet. Your employee reviews them, edits them if necessary and confirms the orders, with the option for their automatic sending to the relevant suppliers by a predetermined hour set for this purpose.

EDI Interface
Using an EDI (Electronic Data Interchange) interface will let you automate the processing of delivery documents, saving your employees significant time and reducing errors. POS Master EVO II retail software supports a standard EDI interface for exchanging delivery data with your counterparties. In EVO II Invoice Control, the processing of the invoices received from your suppliers and comparing them with the goods actually received at the retail outlets will allow discrepancies to be flagged automatically, thus saving a huge amount of time for the employees engaged in this responsible activity. In addition, all the technical errors that can waste a lot of time in the processing are eliminated.

Electronic signing of delivery documents
The Android app we have developed for the electronic signing of delivery documents will significantly reduce the amount of paper and printing supplies used for documents. The app supports the signing of a Goods Receipt Note, a Requisition and a Complaint Report. Each of these documents is displayed and signed using a tablet. After a signature is applied, a PDF file is generated, which is sent to POS Master EVO II retail software and can be forwarded to the relevant counterparty by e-mail.

Import of POS statements from bank terminals
Quick and easy reconciliation of cash balances and identification of a missing transaction. Simplifying the process of reconciling bank transactions from POS terminals. With POS Master retail software, the need for manually reconciling transactions and summing them up individually – in order to reconcile the cash balance at the outlet or the checkout – is eliminated. Achieving better control.

Automatic Scale Export
With POS Master retail software, changing the prices of weighed items is easier than ever. Through the automated export to scales, you will save your staff time and reduce the likelihood of errors and of having unsynchronized scales – and consequently incorrect prices for items.

Printing additional information for an item on the receipt
POS Master retail software gives you a new option for advertising messages in the fiscal receipt at the item level. You can define any text for an item you select and link it to a specific marketing activity. This is especially suitable in cases where you want to advertise certain initiatives or another business of yours.

Compressed printing of a goods receipt note
Compressed printing significantly reduces paper costs when printing a goods receipt note. The two copies of the goods receipt note are printed compressed onto a single sheet, and this reduces paper costs by at least 50%.

Export to Azhur-L
If you use an accounting system other than McMaster, POS Master EVO II retail software now also exports information to the AZHUR financial-accounting system. Delivery documents, cash reports and sales documents (invoices) are transferred. This way, you free your accountants from re-entering the same data, which is a source of errors and an inefficient use of qualified employees.

Revaluation with SMAssist - weighed goods
Ease your operational work through quick, easy and convenient revaluation of weighed goods with POS Master retail software. You can select specific items with an approaching expiry date to scan with a handheld terminal. The retail software prints a barcode label to be physically attached to the specific revalued item. There is no longer any need for only the revalued goods to remain on the shelf. Reporting is at a higher level, as you track the sales of the revalued goods separately. You have detailed information on what portion of a given item has been sold at a reduced price due to revaluation.

Retroactive Prices
Further expand your sales department’s arsenal with the capabilities for tracking deferred discounts in POS Master retail software. As early as the negotiation stage, you can easily determine the final selling price of goods, ensuring that you generate a profit. In real time, you track the threshold below which you must not sell. The integrated reports allow the margin, the markup or the profit to be calculated based on information about deferred discounts. You see the real profit for items that have defined deferred discounts, for better management of pricing policy, commercial policy and the supply of the relevant items.
Additional features of the retail software through POS Master Add-Ons

Wastage Report
The Wastage report in POS Master retail store software will give you the ability to correctly account for legally recognized wastage, which will bring a number of financial benefits to your business. In addition to saving on the 10% profit tax and 20% VAT charged on goods that are recorded as shortages rather than as natural wastage, you will also be able to reduce your taxable profit by 10% of the value of the wastage expense.
By automating the process of calculating wastage in POS Master retail software, you will save your employees significant time and effort, as this is an extremely complex and time-consuming process. You will also minimize the possibility of errors when charging and posting wastage, which could lead to penalties from the regulatory authorities in the event of an inspection. The report meets all regulatory requirements, and in the event of an inspection it serves as proof of the correctness of the charged and posted natural wastage.

Automated purchase orders
POS Master retail software gives you the ability to automatically generate orders based on settings defined for a supplier by logistics group and outlet, as well as automatically send them by e-mail, which will save your employees significant time. At a certain hour, POS Master retail software forecasts orders based on the defined order days for a supplier and outlet. Your employee reviews them, edits them if necessary and confirms the orders, with the option for their automatic sending to the relevant suppliers by a predetermined hour set for this purpose.

EDI Interface
Using an EDI (Electronic Data Interchange) interface will let you automate the processing of delivery documents, saving your employees significant time and reducing errors. POS Master EVO II retail software supports a standard EDI interface for exchanging delivery data with your counterparties. In EVO II Invoice Control, the processing of the invoices received from your suppliers and comparing them with the goods actually received at the retail outlets will allow discrepancies to be flagged automatically, thus saving a huge amount of time for the employees engaged in this responsible activity. In addition, all the technical errors that can waste a lot of time in the processing are eliminated.

Electronic signing of delivery documents
The Android app we have developed for the electronic signing of delivery documents will significantly reduce the amount of paper and printing supplies used for documents. The app supports the signing of a Goods Receipt Note, a Requisition and a Complaint Report. Each of these documents is displayed and signed using a tablet. After a signature is applied, a PDF file is generated, which is sent to POS Master EVO II retail software and can be forwarded to the relevant counterparty by e-mail.

Import of POS statements from bank terminals
Quick and easy reconciliation of cash balances and identification of a missing transaction. Simplifying the process of reconciling bank transactions from POS terminals. With POS Master retail software, the need for manually reconciling transactions and summing them up individually – in order to reconcile the cash balance at the outlet or the checkout – is eliminated. Achieving better control.

Automatic Scale Export
With POS Master retail software, changing the prices of weighed items is easier than ever. Through the automated export to scales, you will save your staff time and reduce the likelihood of errors and of having unsynchronized scales – and consequently incorrect prices for items.

Printing additional information for an item on the receipt
POS Master retail software gives you a new option for advertising messages in the fiscal receipt at the item level. You can define any text for an item you select and link it to a specific marketing activity. This is especially suitable in cases where you want to advertise certain initiatives or another business of yours.

Compressed printing of a goods receipt note
Compressed printing significantly reduces paper costs when printing a goods receipt note. The two copies of the goods receipt note are printed compressed onto a single sheet, and this reduces paper costs by at least 50%.

Export to Azhur-L
If you use an accounting system other than McMaster, POS Master EVO II retail software now also exports information to the AZHUR financial-accounting system. Delivery documents, cash reports and sales documents (invoices) are transferred. This way, you free your accountants from re-entering the same data, which is a source of errors and an inefficient use of qualified employees.

Revaluation with SMAssist - weighed goods
Ease your operational work through quick, easy and convenient revaluation of weighed goods with POS Master retail software. You can select specific items with an approaching expiry date to scan with a handheld terminal. The retail software prints a barcode label to be physically attached to the specific revalued item. There is no longer any need for only the revalued goods to remain on the shelf. Reporting is at a higher level, as you track the sales of the revalued goods separately. You have detailed information on what portion of a given item has been sold at a reduced price due to revaluation.

Retroactive Prices
Further expand your sales department’s arsenal with the capabilities for tracking deferred discounts in POS Master retail software. As early as the negotiation stage, you can easily determine the final selling price of goods, ensuring that you generate a profit. In real time, you track the threshold below which you must not sell. The integrated reports allow the margin, the markup or the profit to be calculated based on information about deferred discounts. You see the real profit for items that have defined deferred discounts, for better management of pricing policy, commercial policy and the supply of the relevant items.